Generating Leads
for a modern Car
Leasing Startup

Vehiculum is a Berlin based digital car leasing startup that offers transparent pricing, fast deliveries and a convenient order process.

Building an ecommerce strategy that works.

The main focus of this product was to optimize the social media strategy and shift from a branding focus to paid media campaigns that are ROI positive.

Expertise

Strategy
Paid Media
On Page Optimisation

Platforms

Instagram
Facebook

Completed

August, 2017

Strategy for the digital
brand.

VEHICULUM has made leasing easy by revolutionising the leasing process with comprehensive digitalisation. It handles all the aspects from choice of vehicle, configuration to contract signing. With the help of digitalisation, you can get the leasing process completed in a few clicks.

Bringing transparency to vehicle leasing.

The term vehicle leasing is similar to lease. Instead of investing in buying a car, you can rent the vehicle for a specific period and pay a monthly fee.

It involves a contract between the dealer, customer and bank. It is basically a long-term rental of the vehicle. To deal with depreciation, you will pay a monthly rate leading to varying leasing rates, which lacks transparency.

Our challenge was to educate potential customers on the benefits of the leasing model.

See how we elevated the brand to match its true quality.

Germany-based VEHICULUM has developed a new car leasing marketplace with more than 100,000 registered customers.

VEHICULUM was founded in 2015 by Melchior Bauer, Lukas Steinhilber and Guy Moller in Berlin, Germany. Prior to the recent round of funding, the startup raised €200k seed funding from Oskar Hartmann, Coparion, SchneiderGolling in 2017.

The company aims to use this fund to open its platform to private customers. As of now, it is only available for business customers. The company also plans to adjust its offering to suit the realities that exist in the mobility industry.

See our projects

Instagram

VEHICULUM lets you choose from a large selection of cars. These cars are from various makers such as Porsche, BMW, Audi, Mercedes Benz, Volkswagen, Ford, Skoda, Mini, Opel, Seat and more. We used user generated content to attract new customers and show the variety of cars in their selection.

User Generated Content

User-generated content allows your followers to serve as billboards and provides an incentive for customers to interact with you.

Whether it’s using a hashtag or posting a photo, encouraging customer content is a smart move for boosting your engagement rate.Similarly, never pass up an opportunity to interact or pick your followers’ brains.

Even something as simple as asking a question or posting a poll can do the trick.

Website

VEHICULUM has made leasing easy by revolutionising the leasing process with comprehensive digitalisation. It handles all the aspects from choice of vehicle, configuration to contract signing. With the help of digitalisation, you can get the leasing process completed in a few clicks.

Results

Vehiculum generated more than 300 Million Euros in Leasing Contracts so far. Social Media Marketing and Instagram in particular played an important role to acquire new customers.

300M €

in leasing contracts

10M €

in current funding

35+

Employees

64

draft mock-ups created

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